This week Quartz posted a lengthy breakdown of the short history behind the recent omnipresent viral phenomenon and Billboard-topping single known as the "Harlem Shake," and how corporations played a key role in its unprecedented popularity. The author, Kevin Ashton, challenged the notion that the forces fueling Baauer's track were everyday media consumers and creators: Experts said the “Harlem Shake†phenomenon was emergent behavior from the hive mind of the internet—ac...
The New 'Harlem Shake' Narrative And Corporate Involvement In Viral Memes
Forbes - 30 Mar 2013 23:57
This week Quartz posted a lengthy breakdown of the short history behind the recent omnipresent viral phenomenon and Billboard-topping single known as the "Harlem Shake," and how corporations played a key role in its unprecedented popularity. The author, Kevin Ashton, challenged the notion that the forces fueling Baauer's track were everyday media consumers and creators: Experts said the “Harlem Shake†phenomenon was emergent behavior from the hive mind of the internet—ac...
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